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Briana Marela

Call It Love
Release Date: 2017-08-04
Catalog No: JAG306
Label: Jagjaguwar

Briana Marela 'Call It Love' Deluxe Bundle includes:
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1. 'Call It Love' on limited-edition clear vinyl & CD
2. 'Call It Love' magic-eye iron-on patch
3. Digital download code for the album (containing 320kbps MP3s) redeemable on release day
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There is something unforgettable about great love songs, and Briana Marela’s 'Call It Love' wraps its welcoming arms around the subject, invoking all its complexity. The album’s first song is a reflection on a new crush— “Be In Love” — and it opens with an unfurling, ambient hum. It builds slowly, articulating that unmistakable head-in- the-clouds feeling that accompanies early love, before giving way to an uptempo melody and a clattering, joyful chorus. Layers and textures evoke its subtler feelings, while the lyrics speak frankly, holding nothing back.

Here, Briana Marela has made her proverbial giant leap, deepening her songwriting and expanding her palette to explore the sounds of love in beautiful, striking new ways. Before writing the songs that would become 'Call It Love', Briana Marela was guided first and foremost by her instincts as a producer & engineer. Marela studied audio production in Olympia at The Evergreen State College, and her previous albums, 'Speak From Your Heart' and 'All Around Us', capture that early spirit of exploration. Marela’s original vision for this album was to dig into the two poles of her songwriting styles: her ambient, ethereal side and her brighter, beat-driven pop leanings. She enlisted the production help of Juan Pieczanski & Ryan Heyner of the band Small Black. Instead of recording everything from scratch in the studio, she brought recorded stems for every song that were built and improved upon in the studio together. Juan & Ryan had an undeniable knack for making the percussive elements Marela brought to the table hit really hard while also weaving pop and polish into even the most spaced-out cinematic arrangements, and upon hearing their most recent self-produced album, Marela’s decision to work with them was almost instantaneous. “Originally, I was trying to make this album have cohesive pairs of songs,” Marela says, “sister songs, where all the ambient songs would have a poppier match, and vice versa.” What followed instead was a fusion of the two styles, with Marela’s subtler, sweeter side crashing into her bolder, brighter one. Becoming instead Marela’s attempt at making a purposefully “pop” record.

“Give Me Your Love” explores what Marela calls “love’s immature, silly & selfish side.” That eagerness, the feeling of lust & wanting more.” It begins almost as an electronic ballad, sweet and inviting, before crashing into into a dance-floor rhythm and a winking, flirtatious breakdown. “Feel What I Feel” was first written when Marela was barely twenty about her first big breakup, but bears a new sophistication in this recorded version; the lyrics dare the subject to jump back in, even as the music reminds them she doesn’t need their love to be happy.

And then there’s the deep, dramatic centerpiece of Call It Love, “Quit”. Originally penned about a breakup with a longtime partner and written with the idea that she could give the song away to another artist, “Quit” is powerful and revealing in Marela’s hands; the percussion crashes into her vocals, and the low-end acts like an undertow, wrestling and pulling at its beat.

If “Be In Love” is the sound of falling in love, “Farthest Shore” is the sound of looking inward, of reckoning with and without ourselves. Inspired by the book ’The Farthest Shore’ by Ursula K LeGuin, it is one of only two songs on the album not strictly about love, instead exploring what makes our own lives worth living. “I have always had an intense fear of death,” Briana explains, “and this book inspired me to remember the magic in pursuing creativity, and that eternal life would actually be very dull.” It is an intricate, cavernous song, setting a deceptively pretty melody over ominous, hazy drones and skittering percussion. And here, again, the contradictory becomes complementary.
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